RIG 1 App - Wellbeing Content Production
Project timeline: August - October 2025
Role: Creative Director, Producer, Videographer & Editor
Studio Lu was brought on to develop the entire wellbeing section of the RIG 1 App, a digital platform designed to be a career toolkit built for oil & gas professionals. It helps contractors secure better opportunities, maximise their day rates, stay compliant, and work safely anywhere in the world.
Over a three-month period, I was responsible for concepting, producing and delivering all content for the wellbeing area of the app, creating a library of engaging, practical resources tailored specifically to workers in high-pressure environments.
Project Overview
The goal of the wellbeing section was to provide users with accessible tools to support their mental health, physical wellbeing and recovery, particularly for those working long rotations offshore or in demanding environments.
To achieve this, I designed a structured content ecosystem within the app, combining educational content with practical exercises and guided sessions.
This included developing multiple content formats such as:
Guided workout sessions
Stretching and mobility videos
Educational interviews
Expert-led discussions around nutrition and wellbeing
All content needed to be engaging, clear and easy to follow within a mobile-first app experience.
My Role
Studio Lu was responsible for the full production process, from the initial concept through to delivering app-ready content.
This included:
Creative development
Designing the structure of the entire wellbeing section
Identifying the types of content that would provide the most value to users
Developing the concept and format for each video series
Talent sourcing
Identifying and recruiting expert contributors through my professional network
Working with personal trainers, yoga instructors and a former Team GB nutritionist
Ensuring each professional aligned with the tone and credibility of the platform
Production
Scripting all video content
Managing contributor contracts and agreements
Filming all video content on location
Directing contributors during production
Post-production
Editing all video content
Creating motion graphics and animations for workout demonstrations
Producing educational interview content in a YouTube-style format
Delivering all assets fully optimised and formatted for app integration
Content Produced
Across the project, Studio Lu produced a range of expert-led wellbeing resources, including:
Workout videos
Short, accessible training sessions led by professional personal trainers.
Stretching and mobility sessions
Guided routines designed to help reduce stiffness and improve movement during long shifts.
Expert nutrition interview
A podcast-style discussion with a former Team GB nutritionist exploring practical approaches to nutrition and performance.
Educational wellbeing content
Videos designed to help users better understand recovery, physical health and sustainable habits.
Each piece of content was designed to be clear, practical and engaging, allowing users to easily follow along within the app environment.
The Outcome
The final result was a comprehensive wellbeing content library that formed a core part of the RIG 1 app experience.
By combining expert-led guidance with thoughtful production and storytelling, the content created a valuable resource for workers looking to improve their physical and mental wellbeing while working in demanding environments.