Funky Chef - Brand Refresh & Content Strategy
Project timeline: December 2025 - Ongoing
Role: Brand Strategist, Creative Director & Content Producer
Studio Lu works closely with Funky Chef to support the brand’s growth through a complete visual and strategic refresh.
The collaboration began with a full brand overhaul, including redefining the visual direction, refreshing the website and developing a clear content strategy to help the brand connect more effectively with its audience.
Project Overview
Funky Chef is a chefwear brand designed specifically for women working in professional kitchens - combining functionality, quality materials and bold design.
Studio Lu was brought in to help refine the brand’s identity and strengthen its digital presence through a cohesive brand strategy and consistent content creation.
The goal was to create a clearer visual identity and storytelling approach that would help Funky Chef connect with its community while positioning the brand for future growth.
My Role
Studio Lu provides ongoing creative and strategic support across multiple areas of the business.
This includes:
Brand strategy
Developing the overall brand direction
Defining the brand voice and messaging
Creating a comprehensive brand deck to guide future marketing
Website redesign
Complete visual refresh of the brand’s website
Improving structure, storytelling and user experience
Aligning the website design with the updated brand identity
Content creation
Filming and photographing content for social media and marketing
Producing short-form video content designed for Instagram and digital campaigns
Social media strategy
Developing a structured content calendar
Scheduling and publishing content across social platforms
Creating posts designed to strengthen the brand’s online presence
Ongoing optimisation
Reviewing performance and engagement on a weekly basis
Adjusting content strategy to improve reach and audience connection
A complete brand refresh for a chefwear brand built for women.
Through a combination of brand strategy, visual storytelling and consistent content creation, Studio Lu continues to support Funky Chef in building a stronger and more recognisable brand presence online.
The collaboration focuses on creating content that not only showcases the product but also highlights the creativity, personality and confidence of the women wearing it.